2025年1月7日至10日，国际消费类电子产品展览会(CES 2025)将在美国拉斯维加斯拉开帷幕。作为全球规模最大、最具权威性及影响力的科技盛会，CES被誉为“科技春晚”，是全球科技创新和消费电子行业的风向标。届时，来自世界各地的头部科技玩家将展示最前沿的创新技术和卓越产品，生动诠释科技赋能生活的无限可能。

    本屆CES，作爲全球顯示産業中的領軍企業，TCL華星將攜多款重磅展品亮相，並將以“中國創新”力量刷新世界認知。TCL華星將通過印刷OLED技術前沿成果、最新車載顯示、全新技術品牌APEX的充分應用等精彩展示內容，生動展現對顯示行業未來趨勢的深刻理解和前瞻布局。

    亮點聚焦1：

    印刷OLED技術及應用突破

    印刷OLED作爲TCL華星重點布局的下一代技術，也是目前顯示行業裏第一個由中國企業引領全球進入到商用階段的技術，標志著中國在全球顯示技術領域取得重大突破。本次展會，TCL華星將展示多款搭載印刷OLED技術的創新産品，充分展現在印刷OLED領域取得的創新成果及商業價值。

    亮點聚焦2：

    車載顯示新品高能集結

    車載顯示的創新與進步，正逐步成爲提升駕駛安全與用戶體驗的關鍵因素。此次展會，TCL華星將展出多款能提供更舒適、智能的駕駛體驗的車載顯示産品，助力提升駕駛安全性、視覺舒適度、智能化等。這些展品不僅是TCL華星在車載顯示技術上的深厚積累的體現，也將爲未來車輛顯示解決方案發展提供新思路。

    亮點聚焦3：

    APEX海外首次亮相

    2024年TCL华星全球显示生态大会上，TCL华星发布了先进显示技术品牌APEX。本次展会，TCL华星众多展品将进一步贯彻APEX的品牌口号“PACE TO APEX”，通过HVA、HFS、IJP OLED、FMM OLED、MLCD及MLED等多元显示技术，提供更宜人的显示体验、更信赖的视觉健康、更永续的绿色低碳以及更无限的想象未来，为全球消费者带来高品质视觉感官享受。

    除了上述值得重點關注的亮點，TCL華星本次展會還將展出涵蓋電視、顯示器、車載、筆電、平板、手機、VR等顯示領域的衆多重磅新品，並展示TCL華星在推動ESG建設上的努力。TCL華星將以“中國創新”重塑未來顯示邊界，夯實TCL華星全球領先的行業地位，並爲全球消費者帶來更極致的視覺體驗。

    诚邀您莅临美国拉斯维加斯国际会议展览中心(Central Hall#17704)，共同见证TCL华星的“中国创新”力量！

    TCL CSOT Showcases Innovative Display Technologies at CES 2025, Shaping the Future of Display Industry

    Preview of Exhibition Highlights

    From January 7-10, 2025, the Consumer Electronics Show (CES 2025) will take place in Las Vegas, USA. As the world's largest and most influential technology event, CES serves as a global compass for technological innovation and consumer electronics. Leading technology companies from around the world will showcase their cutting-edge innovations and exceptional products, demonstrating the endless possibilities of technology-enabled living.

    As a global leader in the display industry, TCL CSOT will present several groundbreaking products at CES 2025. Through showcasing its achievements in Inkjet Printing OLED technology, latest automotive display solutions, and comprehensive applications of the new APEX technology brand, TCL CSOT will demonstrate its deep understanding and forward-looking deployment of future display industry trends.

    Highlight 1: Breakthrough in IJP OLED Technology and Applications

    As TCL CSOT's strategically focused next-generation technology, Inkjet Printing OLED has successfully entered commercial mass production. At CES, TCL CSOT will showcase multiple innovative products featuring IJP OLED technology.

    Highlight 2: New Automotive Display Solutions

    Innovation in automotive displays is becoming increasingly crucial for enhancing driving safety and user experience. At CES, TCL CSOT will present multiple automotive display products designed to provide more comfortable and intelligent driving experiences, improving driving safety, visual comfort, and smart features.

    Highlight 3: International Debut of APEX Technology Brand

    Following its launch at TCL CSOT's Global Display Tech-ecosystem Conference in 2024, the APEX technology brand will make its international debut at CES 2025. Multiple exhibits will embody the APEX brand philosophy "PACE TO APEX" through diverse display technologies including HVA, HFS, IJP OLED, FMM OLED, MLCD, and MLED. It is set to deliver pleasant display experience, reliable vision health, sustainable green and low carbon, and unlimited future imagination for users worldwide.

    In addition to these highlights, TCL CSOT will showcase numerous breakthrough products across various display applications including television, monitors, automotive, laptops, tablets, mobile phones, and VR. The company will also demonstrate its commitment to ESG initiatives. Through these innovations, TCL CSOT continues to strengthen its leading position in the global display industry while bringing superior visual experiences to consumers worldwide.

    We cordially invite you to visit us at the Las Vegas Convention Center (Central Hall #17704) to witness TCL CSOT's innovative display solutions!